20 Instagram Reel Concepts By Business

Instagram has been leaning extra into its video technique over the previous few years. In July 2022, the app introduced that each one new movies beneath quarter-hour shall be shared as Instagram Reels. Customers have been additionally granted entry to Reels enhancing instruments to make movies extra participating.

In keeping with The Sprout Social Index™, customers discover short-form movies 2.5x extra participating than long-form movies. And it’s probably the most participating kind of in-feed social content material, so short-form is unquestionably a crowd favourite.

With the flexibility to publish longer movies and customers’ love of brief type video, there’s lots of Reel-estate for manufacturers to get inventive and increase their engagement.

Listed below are 20 damaged down by business that will help you get impressed and enhance your video technique.

Instagram Reel concepts for trend and retail manufacturers

Since retail and trend manufacturers are innately about showcasing merchandise in a horny method, utilizing Reels for advertising feels pure. Push inventive boundaries on your model with these concepts:

1. Promote scorching in-store gadgets

File some clips of your hottest merchandise, like Lost Girls Vintage’s Reel beneath. Together with displaying a scorching merchandise, they embody a bit extra details about the product and the designer.


2. Present the method and a buyer response

It’s straightforward to take lovely images when you’ve gotten a bodily product, however for those who provide a service, take your followers via the method of your service and present the top outcomes with a contented buyer.

Alexis Gaines is an Atlanta-based hairstylist who makes use of this method typically to point out the completely different companies she offers. Within the Reel beneath, she makes use of a time-lapse for a brand new service and ends the video with a extremely glad buyer.


3. Create enjoyable eventualities to showcase your stock

Step into your creativeness and create eventualities to showcase your stock. Brainstorming locations or conditions on your stock may assist clients envision themselves utilizing your product, particularly in the event that they’re buying with intention.


Within the Reel above, Solo Stove reveals a gaggle of pals having fun with a women evening in. The video options the Solo Range Mesa, which the buddies use to make s’mores and different treats. Setting the scene on your clients is a good avenue to show your merchandise exterior of what may usually come to thoughts.

4.  Use video to hold out a social media contest

Give your engagement a lift by making a social media contest fueled by video.

MeUndies collaborated with creators like Lauren-Ashley Beck to advertise their social media contest, #GetSpookywithMe. Within the video, Beck reveals off her pajamas for a spooky date evening inside. The TV host and former Survivor forged member units the scene with contemporary baked cookies, Halloween decorations and extra


Be aware how the underwear and loungewear model included all the competition particulars within the caption. Branded challenges like this have interaction your viewers past typical call-to-actions comparable to likes, feedback and shares.

5. Share a reality to showcase your values

Prospects usually tend to purchase from manufacturers that align with their private values—it’s 74% extra necessary to customers than it was in 2021, in accordance with information from The Sprout Social Index™.

Sharing information about points your organization cares about is a straightforward, efficient strategy to current your model values.

Grove Collaborative is an eco-friendly, sustainable family cleaner and private care model, so sharing a reality about recycling is an ideal match. Together with debunking a fable about plastic recycling, Grove Collaborative defined why they switched product packaging to glass and aluminum solely.


The model additionally used this fact-sharing method to honor World Psychological Well being Day. Within the video beneath, a content material creator makes use of Grove Collaborative merchandise to do laundry, sharing quick information by way of voiceover and textual content overlay.


6. Use creators and influencers in intelligent methods

In early October 2022, Krystal introduced the release of their new Side Chik rooster slider. The fast-food model partnered with influencer Brittany Renner to let clients know they aren’t attempting to switch your favourite Southern-style rooster sandwich, they simply wish to be your Facet Chik.


Krystal is headquartered in metro Atlanta, a metropolis identified for its leisure business. The Facet Chik is the primary new menu merchandise since rapper 2 Chainz turned Krystal’s head of inventive advertising. However why add in Renner? Alongside together with her health content material, Renner gained notoriety for her relationships with rappers and athletes—a facet of her life that she isn’t shy speaking about. In different phrases, the model embraced its connection to Atlanta tradition to launch the sandwich.

Collaborating can result in main wins on your model. However to ensure that a lot of these partnerships to achieve success, it’s a must to find the right influencers for your online business and viewers. And Krystal’s intelligent, tongue in cheek video is a major instance of getting it proper.

Instagram Reel concepts for larger schooling establishments

Feed alumni’s nostalgia with content material that makes them reminisce about their faculty days.

The University of North Carolina at Chapel Hill walks viewers via the Tar Heels’ well-known murals and prompts alumni to remark with their favourite masterpiece:


Campus and city excursions are an effective way to attach with alumni, however they’re additionally nice for getting potential college students enthusiastic about coming to campus. This Reel from the College of Georgia not solely showcases a wonderful campus, however a scholar tour information offers details about why every location is so central to the Dawg Nation:


 8. Get cinematic and showcase college students

Talking of the University of Georgia, the establishment positively is aware of learn how to inform an ideal story. On this Reel, the college highlights the distinctive journey of third-year scholar, Hayden Swank. With crisp voiceover and picturesque pictures, the Reel emulates a documentary.


Its excessive manufacturing high quality paired with genuine storytelling makes the Reel a standout, but it surely’s additionally an effective way to function present college students to potential college students who’re nonetheless deciding the place to proceed their schooling.

9. Interact your college students

This concept additionally makes use of a social media contest, however as a substitute of the model selecting the winner, followers vote for his or her favourite items of content material.

For instance, Indiana University inspired college students to publish their finest images and/or movies of campus throughout the fall. Within the caption, IU explains college students will vote for his or her favourite images and movies on Instagram. Together with IU gear—and everyone knows faculty college students love freebies—winners get to be featured on the college’s social media.


This system engages present college students over an extended time period. It additionally creates a method for potential college students to see some lovely campus images and envision themselves there.

10. Provide sources throughout midterms and finals week

It goes with out saying that midterms and finals week are very traumatic for faculty college students. Assist your scholar physique ease their minds by offering sources, comparable to free meditation or examine snacks.

Arizona State University inspired college students to apply every day mindfulness and self-reflection for #SelfImprovementMonth.


Discover how they level to ASU’s Mindfulness Middle Instagram web page to supply college students with extra sources.

Instagram reel concepts for business-to-business manufacturers

Opposite to in style perception, you need to use Instagram for B2B brands. Right here’s how one can create Reels on your B2B firm:

11. Promote an upcoming occasion

Get your viewers pumped up for an upcoming occasion. Atlanta-based creative agency Chemistry used this method to advertise a workshop for professionals in digital promoting, public relations and media manufacturing.

The Reel beneath options their chief inventive officer, Chris Breen, speaking in regards to the company’s purchasers and sharing his ideas on the business.


Chemistry’s video generates curiosity by previewing the kind of helpful thought management professionals are searching for inside their business. 

12. Showcase model values and tradition in a enjoyable method

Chemistry additionally makes use of Reels to showcase the company’s values and tradition. On this video, we’re greeted by Odie for “Dogsplaining with Chemistry.” The cute pup and pals are seen within the workplace as Odie explains a core part of Chemistry’s values and tradition:

In different phrases, suppose exterior the field in relation to illustrating your model’s tradition and values. Chemistry has a dog-friendly workplace and the Reel itself proves to be one other instance of the kind of creativity the company produces.

13. Use animation

Use animation to showcase new updates and options on your product. Instagram Reels are lush with movies utilizing strictly picture and video, so animation can assist freshen your model’s feed.

Zoom used animation to announce Zoom Staff Chat:


Your animations don’t should be complicated or tremendous detailed. Discover how the animation is simplified, however nonetheless mimics what the brand new function appears to be like like. In reality, the easier the animation, the higher as a result of they’re simpler to digest. Nonetheless, identical to enhancing, animating can take lots of time and sources so make it straightforward in your crew!

14. Put up a satisfying time-lapse

Use time lapses to hook viewers inside seconds. Time lapses are straightforward to shoot and edit, reducing the raise on your model’s inventive and social groups. You’ve most likely seen time lapses for cooking movies or murals, however this explicit Instagram Reel concept is nice for manufacturers with area of interest audiences too.

Inventables, a pc numerical management (CNC) model, used a time lapse to advertise the launch of their 3D carving:

By displaying a bit with intricate particulars inside a short while body, Inventables illustrates the extent of sophistication their product affords.

15. Use a trending sound

Movies are all about visuals, however manufacturers may also lean on sound-driven Reels. When used appropriately, B2B manufacturers can capitalize on trending sounds. For instance, Inventables used the “Go Little Rockstar” trend to show how a small bit can be utilized to construct a powerful signal:


The sound is unquestionably the star of the present, however the caption is the supporting actor on this state of affairs as a result of it enhances the Reel so properly. Within the caption copy, Inventables consists of two name to motion prompts and solutions a FAQ. It additionally captures a narrative in regards to the featured drill bit within the video. When your model makes use of a trending sound in a Reel, take into account how one can proceed to have interaction your viewers within the caption.

16. Share business ideas with a speaking head collection

Sharing ideas associated to your business reveals your model is conscious and offers a possibility to supply thought management.

ClickUp, a mission administration platform, use their #WorkBestie collection to share productiveness ideas.

For instance, on this Reel, Work Bestie talks in regards to the dos and don’t of making a gathering:


Speaking head collection are very talked-about and an effective way to showcase your model’s character and voice.

17. Take part in seasonal cheer

Holidays are after we join with our family members and create recollections. B2B manufacturers can take advantage of holiday marketing with festive Reels.

The function administration platform LaunchDarkly posted a Halloween-themed Reel. The publish encompasses a jack-o’-lantern animation with LaunchDarkly’s emblem on the pumpkin:


Reels like these are one other straightforward strategy to showcase your model’s character. Plus, it creates a path on your buyer to have interaction on subjects they already get pleasure from speaking about.

Instagram reel concepts for presidency companies and nonprofits

Authorities companies and nonprofit organizations may also use Reels in inventive methods. Right here’s some inspiration:

17. Put up a recap of an occasion

Hold your viewers updated by offering protection of previous occasions. Your followers who attended will get pleasure from reminiscing and also you’ll make others excited for the following occasion.

Green City Market posted a recap of their annual Chef BBQ competition, that includes dishes, vendor tables and extra:


Reel recaps like this one may even result in extra donations and/or funding as a result of it offers memorable visuals to what your model does.

Instagram Reel concepts for journey / tourism manufacturers

18. Share a #relatable journey frustration

A few of the finest social media memes are based mostly on #relatable content material. Have you ever ever bought in-flight wifi to talk along with your family and friends, solely to get zero responses?

Nicely, the journey app, Hopper posted about it:


Prospects are searching for brand authenticity on social, so relatable content material resonates with many individuals.

Instagram Reel concepts for healthcare corporations

Even the healthcare business can profit from utilizing Instagram Reels. Listed below are a number of of our favourite concepts:

19. Highlight frontline professionals

Place the highlight on frontline responders who’re making a distinction. The Grady Health System posted a slideshow of paramedics to have a good time #EMSWeek:


GHS additionally reposted an previous music video that includes paramedics and different frontline companions:

Healthcare professionals face extreme challenges daily, so posting light-hearted content material like this helps raise their spirits and honor their every day contributions. Moreover, who doesn’t love some hometown spirit a-la hit songs?

20. Use ASMR

Together with trending sounds, ASMR videos on Instagram are very talked-about. The pet insurance coverage model Figo (sure, we’re counting our furry pals within the healthcare area) used ASMR within the Reel beneath as a name to motion:

As you possibly can see, a number of individuals commented with their vote for the most effective ASMR sound. This Instagram Reel concept is one other nice instance of making the most of captions to funnel social visitors to your model’s web site.

Refill your content material calendar with these Instagram Reel concepts

With this record of Instagram Reel concepts, begin brainstorming on your model and get impressed to create more Reels that’ll make your feed stand out.

To study extra in regards to the ins and outs of Instagram, take a look at our information on Instagram insights.

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